Popeyes is introducing five new varieties of paneer burgers ranging from classic comfort food to globally inspired flavors. The lineup includes Bold Paneer, Classic Paneer, American Mayo Paneer Burst, Habanero Paneer Burst and Korean Paneer Burst, all built around the popular Indian cheese instead of chicken. Unfortunately for curious fans around the world, the new burgers are only available in India, where Popeyes is expanding its vegetarian menu with its biggest paneer launch yet. Popular Indian comedian Aakash Gupta is fronting a digital campaign built around putting the bold new flavors to the test.
Source: roastbrief